The importance of story-telling

The importance of story-telling

Advertising has changed a lot in recent years. Not only with the changes in the channels of distribution, but also the content that has been offered to the final consumer. It is no longer about persuading counting the characteristics of the product. Now brands need to get to the heart of the consumer. How is this done? It should tell a story. A story that gets you hooked. A story that you fall in love with. If we take a look, the videos that have gone viral are of the brands that explain something with emotion, that connect to the emotional side of the consumer. How does this affect you? Maybe you don’t know it, but you are also a [...]

16

Apr

2014

Emma Vila Servat

No comments

Hailo is offering you 5€ off your next taxi ride

Hailo is offering you 5€ off your next taxi ride

Only because you are an owner on Only-apartments, Hailo is offering you a 5€ discount on your next taxi ride. It’s that easy. We are collaborating with this fantastic company, which provides a revolutionary service in the taxi industry. A free and amazing app: you only need to register, add your credit card details and fill in the welcome discount code: ONLY (for the moment this is only valid for the city of Barcelona). From here, whenever you need a taxi you can count on Hailo, without getting a penny out of your pocket. You only need your Smartphone with internet. This is not all; you will also obtain the name, number as well as photograph of your taxi driver [...]

7

Apr

2014

Emma Vila Servat

No comments

City breaks, a booming trend

Surely you have heard “city break” before, an expression that has increased in popularity over these last few years. A city break is a 2 to 3 night getaway in a different town or country, usually on weekends.  In Only-apartments we offer some figures to picture this trend, so you may see how this could affect you. We have analysed two different markets: the Spanish market as well as the British one.  Although bookings are generally for 4 to 5 nights in most locations, we have noted that 3 night bookings have experienced an increase in Spain: these types of bookings represented 11.25% of total reservations in 2013, an important increase in comparison to the 7.88% witnessed in 2012. These [...]

17

Mar

2014

Emma Vila Servat

No comments

Our collaboration with Lewis PR

Our collaboration with Lewis PR

In Only-apartments we know that the key to success is to do things right. This is why we spend most of our time and effort to consistently improve our services. We also know that it is not only a question of getting things right, there is also a need for people to get to know us better. This is why we collaborate with Lewis PR, a communications agency that will help expand our brand across borders, increase awareness when it comes to our new services as well as strengthen our presence in various markets. This is another Only-apartment’s marketing and communication effort in order to increase brand awareness and recognition. Check out the last articles that have been published about [...]

26

Feb

2014

Emma Vila Servat

No comments

How to plan your travel budget in Europe’s top destinations

How to plan your travel budget in Europe’s top destinations

As an owner, you probably love travelling too. Take a look at this awesome infographic that we created, which proves that staying in an apartment like yours is much cheaper for travellers. Moreover, you can use our promocode for owners to get a discount!

19

Feb

2014

Emma Vila Servat

No comments